Case Studies
My expertise in systems-thinking and creative problem-solving means I find and solve the problem by focusing on people before pixels.
The Home Depot
Reduced Time on Task by Integrating Applications (and Tasks)
Enterprise | Desktop App | Mobile App
Researcher, designer, and manager on this fast-paced project to reduce app-jumping and time on task for employees during the returns process.
Business impact: Saved an estimated $40 million in labor costs a year.
User impact: Consolidated 7+ apps to reduce app-jumping in half.
Strategy • Research • Service Design • UX • UI
MGM Resorts
Found Customer Journey Improvements Online and On Location
B2C | Responsive Desktop | Mobile App
Hired as a strategist to find new opportunities for growth. Found new features and business opportunities to delight the customer from beginning-to-end using machine learning and geolocation features.
Business impact: Initiated multiple features and monetization opportunities.
User impact: Created a ‘pocket concierge’ to make their stay a VIP experience.
Strategy • Service Design • IA • UX • UI
Cardinal Health
Prevented Hours of Redundant Work Through Systems-Thinking
B2B | Enterprise | Desktop
An internal logistics overhaul meant 11 different projects were being built at once. I was able to connect the back-end and front-end needs to show how we could reduce the amount of repositories and interfaces needed to be made.
Business impact: Saved hundreds of design and development hours.
User impact: Prevented multiple logins and interfaces for internal and external users.
Strategy • Research • Service Design • IA • UX
Huge + BigCommerce
Increased Scalability and Flexibility on Website Redesign and Redirect
B2B2C | Responsive Desktop
During discovery found data that redirected focus of website to different customer for increased ROI. Created content types, design components, and page templates to increase flexibility and scalability of 100+ page redesign.
Business impact: Potential for increased conversions once complete.
User impact: Easier navigation and personalized content.
Strategy • Research • IA • UX